This role requires presence in our Genova office 3 days per week, with 2 days of smart working: this is an essential condition for the position.
We’re looking for a Performance Marketing Specialist to join the Buddyfit Growth & Performance Marketing Team.
In this role, you will support the execution, optimization, and scaling of performance marketing activities across key digital channels. We’re looking for someone with solid hands-on experience in campaign setup, daily management, creative testing, and performance analysis, combined with a data-driven mindset and a strong attention to results.
You are comfortable working directly inside ad platforms, monitoring campaign performance closely, identifying optimization opportunities, and turning data into actionable insights. A passion for fitness, wellness, and tech is a strong plus.
Performance marketing Specialist
Remote, Genoa, Milan
Full-time
Permanent employee
Your profile
Skills & Requirements
- 3–5 years of experience in performance marketing, paid media, or digital acquisition roles
- Strong hands-on experience with major ad platforms such as Meta Ads, TikTok Ads, and Google Ads
- Good analytical skills and confidence working with spreadsheets (Excel / Google Sheets) to monitor performance and identify trends
- Proven experience managing and optimizing paid campaigns with a clear focus on CAC, ROAS, CPA, and conversion performance
- Experience in campaign setup, budget pacing, audience creation, testing frameworks, and day-to-day optimization
- Solid understanding of funnel performance, attribution basics, and performance measurement
- Comfortable working in a fast-paced environment with multiple campaigns and priorities
- Fluent in English; Spanish is a plus
Here’s what you will take care of
- Campaign execution & optimization: Manage the day-to-day execution of paid campaigns across social and digital platforms, ensuring campaigns are correctly set up, monitored, and continuously optimized based on performance.
- Hands-on platform management: Work directly within advertising platforms to launch campaigns, update budgets, refresh creatives, test audiences, and improve delivery and efficiency across channels.
- Audience & funnel improvement: Support audience segmentation and funnel optimization activities, identifying opportunities to improve targeting, conversion rates, and acquisition costs throughout the customer journey.
- Performance analysis: Monitor key KPIs such as ROAS, CAC, CPA, CTR, CPC, and conversion rates, and turn campaign data into clear insights and practical recommendations.
- Testing & experimentation: Execute A/B tests on creatives, copy, audiences, and landing pages, helping build a continuous testing approach focused on improving performance incrementally.
- Reporting & budget tracking: Support budget management and reporting activities, helping maintain clear visibility on spending, results, and campaign performance through regular updates and dashboards.
- Cross-functional collaboration: Work closely with CRM, Brand, Content, Product, and Data teams to align campaign execution with business priorities, product launches, and growth initiatives.
- Growth support: Contribute to identifying new opportunities for acquisition, creative improvement, and channel expansion through ongoing analysis and market awareness.
About us
Buddyfit is the first fitness App that lets users train anywhere with a personal trainer.
Our goal is to revolutionize the world of fitness that is still using such old methods for user’s behaviours nowadays. The feedback we have received so far from both trainers and users are very positive and now we are ready to reach a bigger public and start scaling abroad internationally. We are very ambitious and we want to build a strong team to achieve our goals. Joining Buddyfit means you will have lots of opportunities to grow very fast within the team and ensure our company’s growth.
Our Purpose:
Make your presence felt. This is our goal and objective. People make the difference. We want you to acknowledge it and help us achieve our goals. We want your contribution to be listened to. We want to be your first choice, we want you to make an impact.