Performance Marketing Specialist

Permanent employee, Full-time · Genoa

Your profile

We’re looking for a Performance Marketing Specialist to join the Buddyfit Growth & Performance Marketing Team.
If you’re data-driven, proactive, and passionate about scaling digital campaigns while driving measurable results, you’ll thrive here. Experience in paid social, performance marketing, and analytics is key, and a love for fitness, wellness, and tech is a big plus.

Skills & Requirements

1–3 years of experience in performance marketing, paid social, or growth marketing
Strong analytical mindset and proficiency with spreadsheets (Excel / Google Sheets) and ad platforms (Meta Ads, TikTok Ads, Google Ads, etc.)
Proven experience running and optimizing paid campaigns with measurable results
Excellent written and spoken English (B2+); Spanish would be a plus

Here’s what you will take care of

Plan, execute, and optimize campaigns: Own paid campaigns across social and digital channels, from strategy to launch, ensuring they reach the right audience and drive results.
Audience segmentation and targeting: Analyze user behaviour and audience data to define and refine targeting strategies that maximize engagement and ROI.
Performance analysis & insights: Monitor KPIs (ROAS, CTR, conversion rates, CAC, etc.), generate actionable insights, and recommend improvements to campaigns and creative strategies.
A/B testing & experimentation: Lead testing on creatives, messaging, formats, and audiences to continually improve campaign performance.
Collaboration across teams: Work closely with CRM, Brand, Content, and Product teams to align campaigns with launches, promotions, and overall growth strategy.
Campaign reporting & process management: Maintain dashboards, track budgets, and ensure smooth execution of campaigns across markets.

Stay ahead of trends: Keep up-to-date with performance marketing tools, platforms, and best practices to drive innovation and efficiency.

What we offer

A collaborative and energetic environment: Work with a passionate, ambitious team that supports and challenges you every day.
Hands-on impact: You’ll own campaigns, see real results, and influence growth decisions across international markets.
Growth and learning: Fast-paced, dynamic environment where you can grow your skills, experiment, and make a tangible impact.

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About us

Buddyfit is the first fitness App that lets users train anywhere with a personal trainer.

Our goal is to revolutionize the world of fitness that is still using such old methods for user’s behaviours nowadays. The feedback we have received so far from both trainers and users are very positive and now we are ready to reach a bigger public and start scaling abroad internationally. We are very ambitious and we want to build a strong team to achieve our goals. Joining Buddyfit means you will have lots of opportunities to grow very fast within the team and ensure our company’s growth.

Our Purpose:

Make your presence felt. This is our goal and objective. People make the difference. We want you to acknowledge it and help us achieve our goals. We want your contribution to be listened to. We want to be your first choice, we want you to make an impact.

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Would you like to join the BuddyTeam?

Thank you for considering a career at Buddyfit Srl. Please fill out the following form. In case you are experiencing problems with the document upload, mail your documents to careers@buddyfit.club.